by Jeff Ince
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26 January 2020
15 years ago, your customers wouldn’t write or call to seek support; it was too much of an effort. But now? There is Twitter, Facebook, email, phone and more. With the rise of new channels in customer support, businesses are struggling to keep up. In order to provide effective customer support, businesses need to identify channels that are optimal for their business By doing so, they can ensure they are present where their customers are. However, the buck doesn’t stop there. Businesses should not only provide support across channels but should also be able to deliver a unified support experience. In order to do that, customer support agents need context. Something that you can achieve with Omnichannel support.